随着经济压力加剧，中国消费者越来越倾向于购买二手奢侈品，既追求性价比，也看重商品的保值功能。在这样的背景下，ZZER等平台通过线上线下的结合，开创了全新的消费模式，不仅颠覆了传统奢侈品行业，也在引领新一轮消费趋势。
China’s cash-strapped shoppers drawn to second-hand luxury items
– Cash-strapped: 囊中羞涩的，资金短缺的
🌰:Many cash-strapped individuals are looking for affordable alternatives.
🌰:Second-hand luxury items have become increasingly popular.
Items = Goods = Products: 商品，物品
🌰:Consumers are drawn to the affordability of second-hand goods.
Price-conscious buyers hunt for deals while others seek goods that can hold value in times of uncertainty
– Price-conscious: 对价格敏感的
🌰: Price-conscious buyers prefer affordable alternatives.
– Hunt (for sth): 寻找（尤指难以找到的东西）
🌰: Shoppers hunt for bargains in the second-hand market.
🌰: Consumers seek items that can retain value.
🌰: Many luxury items are attractive because they hold value.
“At a cavernous underground store near Shanghai’s Hongqiao airport, shoppers peruse aisles stacked with goods from some of the biggest names in the world of luxury — Louis Vuitton, Dior and Gucci. But in contrast to the gleaming malls downtown, the items here are not brand new.”
– Cavernous: 宽敞的，像洞穴一样的,突出商店规模的视觉冲击力
🌰: The library’s cavernous hall echoed with the sound of footsteps.
🌰: Customers perused the latest books at the fair.
🌰: The shelves were stacked with books of every genre.
中国二手奢侈品市场
中国二手奢侈品市场
在经济不确定性下，消费者更关注性价比与商品的保值功能，推动了二手奢侈品市场的高速发展。
– 品牌的新挑战与机遇
虽然二手市场分流了一部分新商品的需求，但也为奢侈品品牌触达更多消费者提供了新机会，尤其是年轻一代消费者。
如果是你，你会选择二手奢侈品还是全新奢侈品？为什么？
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